Privacy Policy
Last Updated: 2026
This Privacy Policy explains how TrailTrax ("we," "us," "our," or "Company") collects, uses, discloses, and safeguards your information when you visit our website trailtrax.co.nz (the "Site"). Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide when registering, subscribing, or contacting us.
- Technical Information: IP address, device type, browser type, operating system, and timestamps of your visits.
- Cookies and Similar Technologies: We use cookies, web beacons, and tracking pixels to enhance your experience and gather analytics data.
- Usage Data: Pages visited, time spent on pages, links clicked, searches performed, and other browsing behaviour on our Site.
- Referral Information: When you click affiliate links to casino operators, we may collect data related to those clicks and any subsequent actions for commission tracking purposes.
How We Use Information
We use the information we collect for the following purposes:
- To provide, operate, and maintain the Site and its content.
- To process affiliate commissions and track referrals to partner casinos and gambling operators.
- To conduct website analytics, performance monitoring, and user behaviour analysis.
- To improve the Site's functionality, design, and content.
- To send promotional emails, newsletters, and updates (with your consent where required).
- To comply with legal obligations and enforce our Terms of Service.
- To prevent fraud, security threats, and illegal activity.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for the Site to function properly and cannot be disabled.
- Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals and conversions for affiliate commission purposes.
- Marketing Cookies: Used for retargeting and personalised advertising across platforms.
You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may impair Site functionality. For more information on cookies and opt-out options, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains affiliate links to online casinos, pokies operators, and other gambling services. We are not responsible for the privacy practices of these third-party websites. When you click an affiliate link and visit a partner casino, you are subject to their privacy policies, not ours. We encourage you to review their privacy statements before providing any personal information or engaging with their services.
We do not control, endorse, or assume liability for third-party content, services, or privacy practices.
Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- New Zealand (Privacy Act 2020): You have the right to access, correct, and request deletion of your personal information. Contact us at privacy@trailtrax.co.nz to exercise these rights.
- European Union/United Kingdom (GDPR/UK GDPR): If you are located in the EU or UK, you have rights including access, rectification, erasure, data portability, and the right to object to processing.
- United States (CCPA/CPRA): If you are a California resident, you have rights to know, delete, and opt-out of the sale/sharing of personal information.
- Australia (Privacy Act 1988): You may request access to and correction of your personal information.
To exercise your rights, please contact us with your request and proof of identity.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Specifically:
- Account information is retained for the duration of your relationship with us and for a reasonable period thereafter for legal and compliance purposes.
- Affiliate tracking data is retained according to affiliate program requirements (typically 12-24 months).
- Analytics data is typically retained for 26 months.
- You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:
Email: privacy@trailtrax.co.nz
Website: trailtrax.co.nz
Jurisdiction: New Zealand
We will respond to your inquiry within 20 working days or as required by applicable law.
This Privacy Policy is effective as of 2026 and may be updated periodically. We will notify you of significant changes via email or by posting a notice on our Site.